Social Media Marketing B2B: Proven Social Media Marketing

Social Media Marketing B2B: Proven Social Media Marketing
  • Category: Marketing
  • Store: Udemy
  • Students: 1
  • Rating: 0 / 5
  • Duration: 11 Hours
  • Discounted Price: 0$
  • Price: 89.99$
  • Added Date: 3 weeks ago
  • Expired Date: Expired
  • Coupon Link: Get Coupon

Description

This is the ultimate course on business-to-business social media marketing. I’ve been doing B2B marketing on platforms like LinkedIn and Facebook for over a decade. I was a Vice President of Marketing for a Google accelerator startup, and I was a Global Marketing Manager for Sony. I also held numerous positions helping small startups with their social media marketing.

I taught college-level digital marketing, and I studied digital marketing and B2B marketing at the Kellogg School of Management, the #1-ranked business school for marketing. This is also where Philip Kotler teaches.

The primary focus of this course is how to acquire customers or clients quickly and cost-effectively using social media advertising. However, I’m also going to explain longer-term strategies for B2B brand building and using social media KPIs to drive this.

This course will evolve over time, but the key components right now are:

  • LinkedIn lead generation and customer acquisition

  • Advanced LinkedIn advertising methods

  • Facebook for cost-effective B2B marketing

  • A bit about Twitter ads and using Instagram within the Facebook advertising platform

  • Lots and lots of real examples of projects I personally worked on...and case studies that I pulled from other sources including Facebook itself

This course is for anyone involved in B2B social media, including marketing managers and consultants.

Let’s get started!

Sincerely,
Dekker Fraser


Ground-Breaking B2B Social Media Marketing to Acquire Tons of New Customers | Learn from a Former VP of Marketing & MBA

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