PLEASE, ACCEPT OUR 88 DAYS DIGITAL MARKETING CHALLENGE & LEARN DIGITAL MARKETING WITH OUR EASY & FUN LEARNING SYSTEM - HQ VIDEO ANIMATED EXPLAINERS, SCREEN RECORDINGS, OVER MY SHOULDER EXPLANATIONS, QUIZZES, & ASSIGNMENTS THAT MAKE LEARNING FUN, FAST, & EASY!!! GET PRO 23 CONTENT CREATION TEMPLATES YOU CAN CUSTOMISE!!! MAX LEADS & SALES, BOOST SEARCH RANKING, OR LAND YOUR DREAM MARKETING JOB!!! BECOME DIGITAL MARKETING NOMAD AND ATTRACT HIGH VALUE CLIENTS!!!
In this crash course, we'll be covering the basics of Digital Marketing, so you get a complete overview of what you must do to promote successfully online. These are the core skills you MUST master, if you want to thrive in today’s highly competitive marketplace. We'll be looking at some of the MOST CRUCIAL areas, including Website Creation, Video Marketing, Email marketing, Social media marketing, Facebook Ads, SEO, Local SEO, Copywriting, Podcasting, Email Marketing, Instagram Ads, and YouTube, so you can jump in quickly and set yourself up for success. We’ll also be covering the major platforms your business NEEDS to be on if you want to reach people and get new customers, like Twitter, Instagram, Facebook, LinkedIn, YouTube, and TikTok.
DIGITAL MARKETING MADE EASY & FUN
Enjoyed the combination of animated videos, face2face explanations & screen recordings.
Have fun with quizzes: 53 interactive quizzes with more than 2 000+ questions A, B, C, D.
Practice your skills in 23 enjoyable assignments. Stay motivated & Progress every day.
Clear curriculum organised in 88 days makes the complete course easy to follow.
Big resource centre with many detailed guides, listenings and step by step To-Do lists.
Cut through from all of our best videos. You get the selection of our best of the best content.
YOU WILL LEARN FAST & FUN WITH OUR 3-PART FAST LEARN COURSE STRUCTURE - JOIN OVER 600,000+ SATISFIED STUDENTS BY ENROLLING AND ENJOY THE EASIEST WAY TO GO FROM BEGINNER TO PRO:
1. Animations with interactive quizzes - We’ve made learning fun and organic - with animated explainers and and interactive quizzes throughout the course! You learn quickly and retain what you learn!
2. Practical screen recordings with step-by-step explanations - Watch as I show you exactly how to do it - then immediately apply the knowledge. Plus, get proven success Blueprints you can follow - for every key topic I cover. Use our easy to modify professional content templates, detailed to-do lists and guides.
3. Careers & Freelancing Kickstart Guide- Discover how to start using your new skillset to make money. Land your first job in Digital Marketing or begin a thriving freelance business. Become digital marketing nomad. Attract high value clients. Use our easy to use professional cheatsheets, templates and guides.
Copywriting is a crucial skill in today’s content hungry economy. Information has never been more valuable and the huge surge in demand for digital based brands makes online content a valuable commodity. Copywriting skills are needed in almost every area of marketing. Even if you produce mostly video content, you still need an engaging description that tells potential viewers what your clip is all about. Copywriting can boost your search engine results, help you build trust with your followers, and can convert your subscribers into active buyers.
LEARN WEBSITE CREATION
Optimising your website is still an essential step you must take, to show people that your business is reliable and reputable. Luckily, these days you don’t have to understand complex coding or pay someone an exorbitant fee to enhance your website, so it loads fast and is optimised for mobile devices. Now, with easy-to-navigate interfaces you can get your website sleek and streamlined, all by yourself. There’s also no need to pay anyone to create a website for you, unless you want to. Remarkable platforms like WordPress and Wix enable you to launch a professional looking website in just a few clicks.
LEARN CONVERSION RATE OPTIMISATION
Conversion Rate Optimisation (CRO) refers to the process of optimising your website to maximize the amount of people that take the desired action you want, like signing up for your newsletter or making a purchase on your website. As you might have guessed, the “Conversion” part happens whenever people take the specific action you desire. If you run an E-Commerce site for example, a conversion would be when people buy one or more of your products. If you’re a blogger, a conversion could be a sign up to your email newsletter.
LEARN VIDEO MARKETING
Do you find you’re creating great content but still not getting the audience you want? If so, it’s highly likely you’re not creating the right sort of content, as the way people consume content, and the type of content they consume is changing rapidly. To survive, you must evolve your own content creation strategy, to make sure you’re using the right tools, and using them correctly, and in all the right places.
LEARN YOUTUBE MARKETING
YouTube is a vital tool for your brand, as over 80% of all shared online content is now in the video format. One of the first things you can do to optimise your YouTube views is to customize your video thumbnail. According to YouTube's own statistics, 9 out of 10 of the most-viewed videos on YouTube used a bespoke thumbnail. Thumbnails are BIG, but not just any thumbnails. For maximum results, use BOGY thumbnails, made up of four colours, Blue, Orange, Green, and Yellow.
LEARN TIKTOK MARKETING
TikTok's users typically spend around 52 minutes per day on the app, which boasts an average engagement rate of 29%. TikTok is solely video focused, and the platform allows users to post short clips, edit them, then post them to their followers. With more than 90% of users logging in multiple times a day and sky-high user engagement levels, TikTok is rapidly becoming a platform that marketers need to target.
LEARN EMAIL MARKETING
Email Marketing is a vital part of any online marketer's toolkit. This is because email marketing provides you with a direct link to an already interested, targeted subscriber base. However, it’s important to do it right, as if you spam your potential customers they’ll switch off and quickly unsubscribe. To retain as many subscribers as possible and turn them into paying customers, you need to give them valuable content they want to help them gain trust in your brand.
LEARN SEO (SEARCH ENGINE OPTIMISATION)
SEO is critically important to your online marketing success, as nearly 60% of all traffic on the web starts with a Google search. If you add in the traffic originating from other major search engines, like YouTube, Facebook Bing, and Yahoo!, this figure is even higher, with 71% of all traffic coming from search! Search engine optimisation (SEO) is the art of getting targeted traffic to a website or page, from a search engine’s organic rankings. SEO includes creating high-value content, optimising that content around specific keywords, and building high authority backlinks. The trick to winning with SEO is to optimise your site for the search engine you want to rank highly on, whether that’s Google, Bing, Amazon, or YouTube. You must make sure a search engine sees your site as the best answer to a person’s search. How the different search engines determine the “best” result is based on a unique algorithm that evaluates several different factors, including quality of content, backlinks, uptime, traffic, and speed.
LEARN GOOGLE SEARCH CONSOLE
Improve your performance on Google Search. Search Console tools and reports help you measure your site's Search traffic and performance, fix issues, and make your site shine in Google Search results. Optimise your content with Search Analytics. See which queries bring users to your site. Analyze your site's impressions, clicks, and position on Google Search. Submit sitemaps and individual URLs for crawling. Review your index coverage to make sure that Google has the freshest view of your site. Receive email alerts when Google identifies issues on your site. See which URLs are affected by these issues and tell Google when you’ve fixed them. Understand how Google Search sees your pages.
LEARN LOCAL SEO (LOCAL SEARCH ENGINE OPTIMISATION)
Local SEO is becoming an increasingly important factor, as 46% of all searches in Google have a “local intent”. According to Google, “Near me” searches have grown at an even faster rate, 150% more than normal, local-based searches. With 74% of all consumers who search for a local product or service going on to visit a store that day, you'll want to get in on the action.
LEARN GOOGLE MAPS RANKING
Google's MAP pack is a set of 3 local business results with a map of their locations pulled from Google Maps, that's given to users who search for a business near them. It's also displayed when Google thinks it's relevant, even when users haven't used a local search location, so it is an important factor you need to consider.
LEARN FACEBOOK MARKETING
Facebook's best use for digital marketers is as a platform to raise awareness of your brand, build followers, and boost customer loyalty. Make sure all your content is carefully targeted to your main follower demographic, so you are posting only what people want to read about and learn about. Use visual or video to compliment your text posts and make sure you use a killer cover photo of your local business. Try posting competitions and fun polls to up follower engagement and consider using your Facebook Timeline to share your brand's history and tell your story.
LEARN CUSTOMER JOURNEY ON SOCIAL MEDIA
Another factor you must consider is the 3 Stage Customer Journey to Purchase. The Customer Journey can be compared to a relationship, in a relationship the goal is to get commitment, but in this case the commitment you are seeking is to get the customer to buy.
CREATE FACEBOOK BUSINESS PAGE
First, make sure your Facebook Business Page cover stands out with an appealing picture or engaging video. Use your page to tell a story about your brand and state what you’re offering and what you do clearly. Make sure you’ve connected your Facebook Business Page to your Instagram Profile, so you can harness the full power of both platforms.
SETUP FACEBOOK BUSINESS MANAGER ACCOUNT
In Business Manager you'll find Facebook Ads Manager, catalogue feeds, and the Facebook Pixel events manager. Here you'll also be able to set up and control custom and lookalike audiences for smarter targeting and retargeting.
SETUP FACEBOOK PIXEL CORRECTLY (READY FOR iOS 14.5+ RESTRICTIONS)
Setting up the Facebook Pixel correctly on your website is critical if you want to convert, but though many websites offer full Facebook Pixel integration, most people still fail to do a complete setup. It's not enough to just copy and paste the Facebook Pixel code, you also need to use the Event tool on Google Chrome to get the maximum out of this Facebook feature. Mark customer events like clicking on the Contact button, searching for a product or location, or initiating checkout. In later videos, you'll learn how to correctly setup the Facebook Pixel in easy-to-follow step by step detail.
LEARN FACEBOOK ADS
Facebook is a vital tool for your brand, but it's no good just jumping on and posting away or chucking money at Facebook Ads and hoping for the best. The secret of Facebook success is having great content combined with precise targeting and smart retargeting. There are some crucial things you must do to position your brand to thrive on Facebook, or you'll just be wasting your time, or throwing money away on Ads that won't perform.
LEARN DYNAMIC RETARGETING
The most powerful types of Facebook Ads are Dynamic Ads, also known as catalogue sales. These allow you to retarget your website visitors dynamically, according to the content they've been viewing on your website. They also enable you to retarget people who’ve begun but not finished the checkout process. Dynamic Ads are an incredibly potent retargeting tool and require automated synchronisation with E-Commerce platforms like Shopify.
LEARN INSTAGRAM MARKETING
If you have products or services you’d like to promote, Instagram marketing can help you grow your following and get more custom. The site is the world’s most popular photo sharing platform but to get the most out of it, you need to know what kind of posts your target audience prefers. Instagram offers you different types of marketing approaches, from paid sponsored ads to free user generated content. Before you post anything, choose the approach that best fits your budget, the size of your audience, and the goals you want to reach for each post.
LEARN INSTAGRAM ADS
Now you can advertise on Instagram through Facebook’s advertising platform, which gives you total control over your Insta ads. You can target how they appear, and who views them, and post directly from your own Instagram account. There are five types of Instagram Ads you can run through the Facebook platform and these include:
LEARN MESSENGER ADS
Messenger ads work just like ads across other Facebook platforms. Facebook automatically deliver ads to the placement that's most likely to drive campaign results at the lowest possible cost. The best part? You can use the same creative for Messenger that you're already using for Facebook and Instagram.
LEARN INFLUENCER MARKETING
Use the power of popularity to turbocharge your brand. Influencers carry serious weight on social and in the blogosphere, with the most popular celebrity influencers like Kylie Jenner enjoying followers in the 100’s of millions. Not all influential people on Twitter, Facebook, and Instagram are celebrities though, yet their endorsement could be just as, if not more valuable to your brand.
LEARN CHATBOT MARKETING
Chatbots can help you save time, money, and precious staff resources, and can be deployed to assist with nearly everything, from online commerce to customer service. You might worry that directing your customers to a bot instead of a live person may put them off, but bots can actually be a great way of keeping users on your site and retaining their interest. Research has discovered that 69% of customers favour talking to a chatbot over a real person, primarily because of speed and
Digital Marketing EASY & FUN: Copywriting, Ads, Facebook, Instagram, YouTube, Email Marketing, SEO, WordPress, Analytics